Making Invisible Service Visible: How Lokal Hotel Markets a New Hospitality Experience

Making Invisible Service Visible: How Lokal Hotel Markets a New Hospitality Experience Today’s travelers are increasingly seeking authentic, independent experiences. They want to feel like locals. Now, tourists, they’re often comfortable with technology and often prefer digital solutions to human interaction but this creates an interesting challenge for hoteliers. How do you market and build trust in a hospitality experience that ...

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