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Vanity Metrics vs. Profit: What Really Matters in E-commerce (and How Does UGC Fit In?)
Vanity Metrics vs. Profit: What Really Matters in E-commerce (and How Does UGC Fit In?) Hey r/ecommerce, So, I've been diving deep into this whole e-commerce thing, and I'm seeing a LOT of talk about vanity metrics. Likes, followers, shares... Does any of that actually translate to profit? I'm genuinely curious. Because honestly, the only metric I really care about is: Are we making money? Are we growing? I'm experimenting with UG...
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