Advice on how to go about online jewelry store, retail or create my own brand?

Advice on how to go about online jewelry store, retail or create my own brand? I’m in the beginning stages of creating an online jewelry business. I already have my exact niche and target market in mind, and I’ve been doing my research on this specific demographic/market. My business model is to start out online and at vendor fairs, events, etc.. but no brick and mortar store. So my question is, would it be smart to create...

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