In the editing process, how do you decide on the preset or color scheme?

In the editing process, how do you decide on the preset or color scheme? I’m very curious about this as I’m new to photography. I did a shoot today and have some presets that look very good on the images. The presets are very different from one another though. In general, do photographers know beforehand what preset/specific settings they will use or do you play around once you have the images and then decide?
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