Does anyone have experience selling custom jewelry through e-commerce?

Does anyone have experience selling custom jewelry through e-commerce? I have a website but it sucks so I’m fixing it. But I don’t even know if it’s worth my time. I’ve had some sales on Etsy but now my price point is far beyond what I think people want to pay on Etsy. The big sales I get are custom work. One customer I got through an in-store display I have… although it was mostly due to lucky timing. I’m working ...

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