why does it look like I put dirt all over my face when I apply contour?

why does it look like I put dirt all over my face when I apply contour? I got the elf liquid contour in the shade 1 fair and I tried to apply it and it looks as if I just smeared dirt all over my face 😭 how do I fix this?? I don't want to buy a new contour cause I'm kinda broke and just spent my money on the elf contour lol
submitted by /u/crownedmicrophone

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