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Does your promotion increase conversions even w/o using discount?
Does your promotion increase conversions even w/o using discount? We've found a great offer for our website. "Buy 4 get 15% off, But 6 get 20% off." The strange thing we are starting to notice is that, while increasing our AOV slightly, we get a marked increase in conversions even among people not taking advantage of the offer. We haven't quite reached enough testing to make this a 99% certainty, it definitely...
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