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Meta ads – Irrelevant ad hook increase hook rate?
Meta ads - Irrelevant ad hook increase hook rate? What’s your opinion on using an eye catching but somewhat irrelevant hook for your ad? For example, if I was selling coffee, showing the product or someone drinking coffee may result in lower hook rate than showing someone spilling a cup of coffee because people come on social media to see entertainment but to be advertised. However, spilling c...
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