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What should I expect (hope for) on a new sales campaign?
What should I expect (hope for) on a new sales campaign? I'm running ads myself for my e-commerce eyewear site, where we sell (actually) high-quality frames and I personally manufacture the prescription lenses myself on the East Coast. What I've done so far.....basic message testing. I found 3 main messages to resonate really well with our target demographic. CTR on message testing around 3.5-4%. Ye...
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