New shop , pricing and advice needed.

New shop , pricing and advice needed. Hi people , we are opening a new shop making outerwear and kimono made from viscose, based in Australia. Since we are new , I'm not really sure how to price our outerwear , Do you think 20 - 25 US$ is or too expensive or is it too cheap? And what do you think of our pictures ? Here is link to our shop SerunicFriday
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