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Should I build my personal brand around what I know or who I want to serve?
Should I build my personal brand around what I know or who I want to serve? I want to start consistently posting on social media (LinkedIn, X, and YouTube), but I’m torn about the focus of my content. Should I create content around tech and programming—what I know deeply—or should I focus on the home services industry, which is the audience I want to serve? For context: I’m a Software Engineer with over a decade of expe...
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