I’m looking for advice on smooth lighting products?

I'm looking for advice on smooth lighting products? I'm looking to start a business with watches. One point I want to make improvements on is my photography of the watches. I'm looking for some advice on how to make my photos, look more appealing with the smooth lighting I see on other websites. (1st picture off subdial vs the 2nd picture which is mine) Any advice would be greatly appreciated!
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