What’s your 80/20 best marketing tactic that worked for you?

What's your 80/20 best marketing tactic that worked for you? You know those things you do that yourself 80% of the results for 20% of the effort? What was the one most effective thing you did in marketing your ecommerce business/brand that you felt had the biggest impact for the lowest time/money investment?
submitted by /u/Sampharo

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