Why is almost 50% of this website’s traffic direct?

Why is almost 50% of this website's traffic direct? Hey everyone, I’ve been analyzing a competitor’s website traffic, and I noticed something interesting—about 50% of their traffic is coming from direct sources. The website isn’t really a huge name, so I’m curious how they could have such a high direct traffic percentage. Does anyone have ideas or insights into how this might happen? Could it be ...

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