Is it worth bothering with Google Ads nowadays or should you use that money elsewhere?

Is it worth bothering with Google Ads nowadays or should you use that money elsewhere? Just saw a post about how Google Ads is increasingly difficult & expensive to make work, so potentially not the best route for smaller businesses with low budgets. I guess interested to know any anecdotal opinions, is Google Ads worth it for a new company in ecom? Is it working well for people’s ecoms business in general or not really? Would t...

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