Evolve beyond selling exclusively through your own website?

Evolve beyond selling exclusively through your own website? I'm evaluating an e-commerce biz for sale. It's sold exclusively through its website for 20+ years and has done decently. The owners are retiring. I believe there may be revenue growth potential selling elsewhere in addition, e.g. Shopify, Etsy, Amazon, eBay, TikTok Shop, etc. For those of you who'd begun selling on your own site then later bran...

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