What do you spend your time doing for conversion rate optimization (CRO)?

What do you spend your time doing for conversion rate optimization (CRO)? For years now I've been stuck in a cycle of trying to increase orders and conversion rate, and it seems the only way I can ever bump it is 1) increasing ad spend or 2) making major landing page changes. However, when I can't beat my control, I twiddle my thumbs all day wondering how to grow my family company. What do you spend your time on? View...

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