Why do companies always get the color wrong in reformulations?

Why do companies always get the color wrong in reformulations? I get it, companies are gonna reformulate products because certain ingredients are no longer legal or they want to make them cheaper. But is it really THAT HARD to get the color the match the old formula? I just discovered NYX's Lip Liners went through a reformulation and my perfect coolish brown called Nude Beige is now straight up PINK. How do...

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