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Are selfie campaigns on social media a waste of time?
Are selfie campaigns on social media a waste of time? We've all seen them! Companies and brands using selfie campaigns to leverage user-generated content to boost engagement. But are they effective? I often feel they risk authenticity for engagement and come off as superficial and unoriginal. It feels like a tactic that might have worked well 10 years ago. Probably it also depends on the type of in...
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