Optimize newsletter content via Answer the Public, etc.?

Optimize newsletter content via Answer the Public, etc.? I'm in the process of launching a men's lifestyle brand- first product vertical will be skin care. A primary pillar of the brand is community / storytelling. To help with acquisition and SEO, I want to start a blog and newsletter that features short profiles of individuals (some famous, some unknown) that embody the brand's ethos (think Into the...

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