TopHot
Those Running Apparel and Fashion Brands: Question on Running Sales & Conversion Rates
Those Running Apparel and Fashion Brands: Question on Running Sales & Conversion Rates I run a DTC niche fashion brand and we typically do not do sales (maybe twice a year to get rid of some stock). But I've been running sales for the last two days and I've noticed (a) higher conversion rates (b) higher AOVs (c) better ad spend (2.9 ROAS to 4 ROAS). For context, we raised prices by 10% on average 3 days ago, an...
Category:
