Is there a specific criteria why you’d choose this specific SNS to market to?

Is there a specific criteria why you'd choose this specific SNS to market to? Why choose, Facebook over twitter, reddit compared to instagram or tiktok compared to YouTube. I'm pretty sure there are differences in how you market using these different platforms. How do you know which platform to choose and what do you in your opinion gave you success in that platform compared to other platforms?
submitted by /u/Mhar...

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