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Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy via @sejournal, @hethr_campbell
Preparing For 3rd-Party Cookie Deprecation: How To Adjust Your Data Collection Strategy via @sejournal, @hethr_campbell As a marketer, customer data is essentially your bread and butter – and if your strategy is heavily reliant on third-party data, you’re in for quite an awakening this year. With Google Chrome already starting to phase out third-party cookies (with full implementation scheduled for third quarter 2024), it’s time to start rethinking your approach...
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