Suggestions for collecting visitor information for remarketing?

Suggestions for collecting visitor information for remarketing? I am getting absolutely railed on Google ads with a new business. I've been working diligently to fine-tune my ads and my conversion rate is awful. I'm running a PMax campaign with $150/day budget and getting around 150 clicks a day. My products are extremely competitively priced and I feel that I've done a pretty decent job setting up the webs...

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