Many Amazon Sellers Mismanage Their PPC with the Wrong Campaign Structure. How It’s Doubling Their Expenses & Strategies for Correction. BONUS: Single keyword vs multi-keyword campaigns.
Many Amazon Sellers Mismanage Their PPC with the Wrong Campaign Structure. How It's Doubling Their Expenses & Strategies for Correction. BONUS: Single keyword vs multi-keyword campaigns. After working with different sellers, I noticed a common issue that many Amazon Sellers get wrong - their campaign structure. Majority of Amazon Sellers have a faulty foundation in place (wrong campaign structure) that results in inefficient optimization, wasted ad spend and ultimately influences their profitability.Here are the common mistakes ...