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B2B: Using Order Data to Build Customer Profiles – for advertising & marketing purposes
B2B: Using Order Data to Build Customer Profiles - for advertising & marketing purposes I operate a small e-commerce store primarily catering to businesses. My goal is to create customer profiles, enabling me to target similar audiences known as "lookalike audiences" for marketing purposes. The approach I'm considering involves analyzing customer order details to gain insights into the specific type of companies making purchases, a...
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