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Elon Musk’s reputation is falling — and it’s taking Tesla with it
Elon Musk’s reputation is falling — and it’s taking Tesla with it Studies show that consumers associated Tesla with Musk, which might be damaging the EV brand’s bottom line. | Illustration by Kristen Radtke / The Verge; Getty ImagesElon Musk’s controversial behavior in recent years is “very likely” to be a contributing factor in Tesla’s declining sales, according to corporate reputation tracking firm Caliber.
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