First e-commerce launch and product launch – words of wisdom?

First e-commerce launch and product launch - words of wisdom? If it was your first time launching an e-commerce brand and first time bringing a single D2C product in 4 variations to market, how would you bring it to market to ensure success. Launch is Dec 5, website is active and generating a waitlist, we have a measly 15 signed up (mostly friends and family), instagram has 125ish followers. This is NOT dr...

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