Examples of grassroots campaigns winning against giants

Examples of grassroots campaigns winning against giants Hey guys, I'm trying to come up with some examples of social media users banding together against a corporate entity and winning, preferably with somewhat comedic results. Something in the vein of Killing In The Name winning the xmas no. 1 in 2009 or Kanye's Reddit turning into a H.caust memorial board. Any other ideas? Thanks guys
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