TopHot
What Attribution Model Do You Use?
What Attribution Model Do You Use? We've tried everything from first click, last click, last non-direct click, Google's "data driven", time decay, linear, etc. It seems like each comes with its own blind spots and issues. I'm wondering what everyone else is using these days. How did you settle on the attribution model you use and what have you found to be its benefits in comparis...
Category:
