MUAs, what is a good make up brief from a client?

MUAs, what is a good make up brief from a client? I am getting my make up done professionally and I am starting to think about the 'brief' that I am going to give my MUA. I am conscious that I need to pick inspiration images which aren't heavily filtered or show an unrealistic model. But any tips/advice, for what is a good brief? What should/shouldn't I be asking for?
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