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Free Ebook: The Art of Brand Storytelling for Marketers
Free Ebook: The Art of Brand Storytelling for Marketers In 1926, John Caples sat down at his typewriter and wrote the iconic ad: “They laughed when I sat down to play the piano, but when I started to play!” That was the world’s first brand story. The ad, which was selling piano lessons, told the tale of Jack who played Beethoven’s “Moonlight Sonata” on
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