Please help me settle a debate: account creation or checkout first?
Please help me settle a debate: account creation or checkout first? I sell a B2C SaaS subscription. Currently I send users straight to a stripe checkout after product select. Later they configure their account. This is converts. I’ve hired a company to increase automation on the back end and properly integrate stripe. They are adamant users should create an account and then complete checkout. I’m worried I’ll ch...