How do I get my social media posts pushed more to North American target audiences?

How do I get my social media posts pushed more to North American target audiences? Hi! Newbie here. I sell to US and Canada. I have a good amount of followers on both IG and Tiktok but only a small portion is from my target market. 15% of my IG followers are from the US. Tiktok is better, 48% from the US/Canada. How can I reach more US/Canada audiences organically? Would running ads help? Advice appreciated!!
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