Do you give new customers % discount of next/future purchase to bring them back?

Do you give new customers % discount of next/future purchase to bring them back? My online store doing alright this month. It's fun. I've been considering reaching out to the emails of buyers with a thank you and "you can get 10/20% of your next purchase or all future purchases" My product is a digital product I've created so it's just clikc buy and they got it, no delivery etc. So quite easy. I've got 100 products or so, ...

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