Apple CEO Tim Cook on Generative AI: ‘We’re Investing Quite a Bit’

Apple CEO Tim Cook on Generative AI: 'We're Investing Quite a Bit' During today's earnings call covering the fourth fiscal quarter of 2023, Apple executives held a Q&A session with analysts and investors. Apple CEO Tim Cook was questioned about how Apple might be able to monetize generative AI, which he of course declined to comment on, but he said that Apple is "investing quite a bit" in AI and that there are ...

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