Facebook will let creators test different versions of Reels
Facebook will let creators test different versions of Reels Illustration by Nick Barclay / The VergeCreators on Facebook are getting a handful of new tools on the platform — including the ability to test how different Reels perform against each other.
The most notable new feature is a Reels A/B testing tool. A/B testing is a common marketing and publishing tactic where elements of a piece of content — sa...