Thoughts on ELF as a brand? Do you buy them?

Thoughts on ELF as a brand? Do you buy them? I am doing research for potential beauty stocks. It seems that ELF would be a wonderful option during high inflation which we are experiencing now. Why buy Maybelline, L'Oreal, Este Lauder, when you can get similar product at a more cost effective price? I would love your opinion. Thanks. Have you bought ELF products recently?
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