Question about sponsored ad tracking and how it’s usually implemented

Question about sponsored ad tracking and how it's usually implemented Hi there, I'm trying to understand how ad tracking works in the industry. Imagine you work in advertising at CNN and there's a banner ad for the Apple iPad on cnn.com If a cnn.com visitor clicks the ad, of course you would have tracking set up so that you know which users clicked the ad so you can report on impressions, clicks, click-through-ra...

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