Why do UK network TV music shows focus on talent shows on weekend prime time instead of experienced talent?

Why do UK network TV music shows focus on talent shows on weekend prime time instead of experienced talent? There's been this never ending focus on talent shows for music in network TV with the latest Mamma Mia - I Have A Dream ITV show instead of showcasing the great British singers and bands of the last 50 years who are still performing and putting out new music. They can't get any airtime to perform outside of Jools Holland if they're lucky and sum...

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