Is there an unseen reason for putting a purchase on 0% interest for a time to pay off vs. paying it all off right now?

Is there an unseen reason for putting a purchase on 0% interest for a time to pay off vs. paying it all off right now? My wife is a big proponent of this, any time we have a bigger project or purchase, say over $300, she will open up a credit card or account to put it on and pay it off over a time of say 12-18 months. She commonly opens up a credit card with the store or one of the big companies with a 0% introductory offer and then pays it off over the introduc...

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