Why do a lot of modern singers go down to a lower note at the end of a phrase?

Why do a lot of modern singers go down to a lower note at the end of a phrase? I noticed that in a lot of modern music, singers often go to a note lower than the one written at the end of a phrase. Why is this? When did it start? I feel like this effect is similar to a lot of modern songs where the singer will make the pitch fall at the end of a phrase instead of settling on a single note. Sort of like a chant I guess As s...

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