What is your target cost per purchase when running ads?

What is your target cost per purchase when running ads? Hey, Redditors. What is your current cost per purchase? I want to create this post to highlight this number and possibly why it's hurting your advertising. Let me start with a story of an e-commerce store with a subscription offer serviced by a respected agency. Information about the e-commerce brand:
Revenue per month $35k 90 Day Average Order...

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