Paying Tiktok influencers vs using TikTok Shop

Paying Tiktok influencers vs using TikTok Shop Keep getting emails about TikTok Shop… For anyone that does this kind of marketing, do you prefer one or the other? * Paying TikTok influencers per post (or give them an affiliate code) to promote your products * Using TikTok Shop, where they can sell through the app Thanks
submitted by /u/IllustriousLibrary8

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