How is this particular style achieved? And does it have a name?

How is this particular style achieved? And does it have a name? I’m not even sure how I would describe it so I hope the photos help illustrate my point. This kind of soft low-contrast look I guess. Is it mostly in post or how the lighting is set up? Some are digital some are film, I’ll be using film if that matters.
submitted by /u/BenAndBoujee

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