The business of nicknames The Economist Business and Finance 12-20 660 0 The business of nicknames When they help brands and employees. And when they hurt Visit Direct Link Share: Upvote 10 Category: Business Tags: businessnicknames You Might Also Like Xi’s rehabilitation of Jack Ma may be the most lucrative ever Elon Musk’s $97bn offer is a headache for Sam Altman’s OpenAI Chinese cars are taking over the global south Could a German startup disrupt Europe’s arms industry? Post comment Cancel reply Save my name, email, and website in this browser for the next time I comment.