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Strategy Audit – $1k ad spend and 30 sales, so we’re pivoting
Strategy Audit - $1k ad spend and 30 sales, so we're pivoting We make scratch off activity books for kids. Our initial positioning was as a screen-free option and we leaned heavily into helping parents getting their kids off screens. We spent $700 total on 2 relevant influencers which translated to 0 sales unfortunately. We also spent ~$300/400 on Meta & TikTok ads which got us a few sales. You can see som...
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