Non-existent review rate – any tips or strategies?

Non-existent review rate - any tips or strategies? We sell premium fragrances for 85€ / 90 USD each and almost have a non-existent review rate. The subject line for our review email is as follows: "Tell us what you think about 'BRAND NAME' and get 15% off your next purchase!" followed by "Your feedback is invaluable to us" in the first line in the e-mail. What are we doing wrong? How can we impr...

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