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If your Shopify site heavily relies on express checkout solutions like Shop Pay, you are really hurting your ROAS
If your Shopify site heavily relies on express checkout solutions like Shop Pay, you are really hurting your ROAS Ex-Meta engineer here who spent 5+ years building their ads algorithm. I'm seeing a lot of outdated advice on what actually drives ROAS, so I want to share 1 common setup that I know a lot of people are dealing with today: Shopify sites that leverage third-party express checkout solutions – like PayPal, Apple Pay, Shop Pay. What's wrong with th...
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