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Launched TikTok ads for the first time around 15 hours ago, is it normal to have a low CTR and low impressions?
Launched TikTok ads for the first time around 15 hours ago, is it normal to have a low CTR and low impressions? I just launched a TikTok ads campaign at $40 a day for 2 ad groups ($20 each, total 4 ads), And after approximately a day of running them, my campaign has only made around 2-3 thousand impressions, with my highest CTR at ~1% and lowest at 0% I understand that it takes time for the algorithm to optimize ad delivery, but is such poor performance ...
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